Your questions,
answered.

Alfred is your personal relationship companion - built on research, couples psychology, and thousands of hours of insights gathered from real couples. It curates personalised ideas that fit your partner's tastes and your relationship's rhythm, sends you timely reminders, and helps you build more intentional habits together. Behind every suggestion is a thoughtful process: we study what truly resonates for couples, not just generic romance tips.

Alfred is for anyone in a relationship who wants to be more intentional about love - whether you've been together 6 months or 20 years. It's especially useful if you're busy, feel like you've run out of ideas, or simply want to show your partner you're thinking of them.

Alfred is currently available on iOS (iPhone). An Android version is in development - click here to join the waitlist and we'll notify you as soon as it launches.

Yes, Alfred is free to download and free for the first 3 months - no credit card required. After that, it's €1.99/month with no commitment. Cancel anytime, directly from your phone settings.

No - Alfred is designed as a personal tool for you alone. You build your partner's profile and receive ideas privately. Your partner doesn't see the app, which is part of what makes the surprises feel magical and spontaneous.

After signing up, you complete a short profile about your lifestyle, your partner's interests, and your preferred surprise styles (Romantic, Naughty, or Caring). Alfred then generates tailored suggestions - and gets smarter the more you interact with it.

Alfred covers the full spectrum - from the bold to the tender. You might get a recommendation for a romantic dinner at a hidden gem restaurant, a couples cooking class, a cheeky little treasure hunt at home, a spontaneous weekend getaway, or simply a sweet note to send your partner on a random Tuesday. The point is to match the mood, the moment, and what makes your relationship feel alive.

Absolutely. Alfred lets you add anniversaries, birthdays, and any meaningful dates you want to celebrate. We'll remind you ahead of time - with a personalised idea ready to make the moment special.

The Couple Journal is a private space inside Alfred where you can write down memories, moments you want to remember, or anything that felt meaningful in your relationship. It's your story - beautiful and entirely yours.

Alfred is built on the belief that love is a daily practice. Beyond one-off surprises, it encourages you to build new rituals and routines with your partner - small, consistent gestures that compound into a stronger, more intentional relationship over time.

Alfred's suggestions are curated from a combination of relationship research, behavioural psychology, and AI. The ideas are then filtered through your personal profile - your partner's interests, your budget, your lifestyle - so they feel genuinely tailored, not random.

Alfred Butler is a bespoke human concierge service run personally by Mathilde, Alfred's founder. Rather than just giving you ideas, Mathilde plans and executes full experiences for you and your partner - dinners, surprise weekends, proposals, and more. You just show up. Learn more →

Not at all. Every Alfred Butler request is handled personally by Mathilde. There are no automated responses, no bots, and no outsourced coordinators. When you work with Alfred Butler, you have direct access to someone who cares deeply about getting every detail right.

No - the plan price covers Mathilde's concierge fee (planning, research, booking coordination, and management). The budget for the actual experience - restaurant, hotel, activities - is separate and agreed upon with you during the initial consultation.

Alfred Butler can plan experiences anywhere in the world. While our local expertise is strongest in Europe (particularly France, Spain, and the UK), we work with trusted partners globally to design unforgettable moments wherever you are.

Simply send an email to mathilde.dion@gmail.com with a brief description of the occasion and your partner. Mathilde will reply within 48 hours to schedule a private consultation and discuss what would make this moment truly unforgettable.

You can manage your Alfred app subscription directly through your App Store account settings on iOS. Go to Settings → Apple ID → Subscriptions to view, change, or cancel your plan at any time.

Yes, Alfred subscriptions auto-renew unless cancelled before the renewal date. You'll receive a reminder before each billing cycle. You can cancel at any time through your App Store account - no cancellation fees apply.

Alfred Butler monthly plans can be cancelled with 30 days' notice before your next billing date. The Grand Gesture plan is a one-time service. Refunds and cancellations are handled case by case - please contact Mathilde directly at mathilde.dion@gmail.com to discuss your situation.